social media
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Influencer Culture and the Commodification of Authenticity
Scrolling through social media feeds often feels like flipping through a digital diary—candid moments, honest confessions, and spontaneous snapshots. Yet beneath the surface lies a complex cultural shift where influencer culture blurs the line between genuine expression and brand strategy….
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Social Comparison and Its Impact on Self-Esteem in the Age of Instagram
Scrolling through Instagram can feel like flipping through a glossy magazine of perfect lives. Everyone seems happier, wealthier, fitter, and more successful. While social media allows us to connect and share, it also opens the door to constant social comparison, a psychological…
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Social Media and the Performance of the Self
In an age where social media dominates our communication, self-expression, and even careers, how we present ourselves online has become more than a casual decision, it’s a performance. Platforms like Instagram, TikTok, and Snapchat invite us to curate, filter, and…